Podcast
Digitising Fashion (with Natasha Franck)
We speak to Natasha Franck, founder and CEO of EON, a US-based traceability company that has spent the past seven years developing technologies that are now in high demand. EON is working with brands like Balenciaga and Coach on transparency projects, and with the upcoming EU requirement, they are ready to take on the wider European fashion industry.
16 Feb 2024
We speak to Natasha Franck, founder and CEO of EON, a US-based traceability company that has spent the past seven years developing technologies that are now in high demand. EON is working with brands like Balenciaga and Coach on transparency projects, and with the upcoming EU requirement, they are ready to take on the wider European fashion industry.
In this conversation we talk about:
- The commercial opportunity of digital twins
- The challenge of producing more revenue and less physical product
- Navigating the EU legislations
- Digital Product Passports
Also: our host Konrad Olsson gives his explanation on why software will become fashion’s saviour in 2024.